The WTD2014 Treasure
Hunt – which brings participants to places of attractions around Johor – will
also take place. In addition to that, state-level celebrations will also take
place in Kedah and Pahang.
Introduced in 1980 by
the World Tourism Organisation, World Tourism Day is celebrated on Sept 27
every year to commemorate the contribution and importance of tourism in shaping
and influencing social values, culture, politics and the world economy. The
global celebration for this year will be held in Guadalajara , Mexico
To create awareness
and increase participation from the public, MOTAC has launched a hashtag
campaign – #MYWorldTourismDay – which encourages public to upload
photos of their visits to tourist destinations in the country into their social
websites to show their support for the tourism industry.
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